Since 1988, Meditrend markets a wide range of innovative and leading products, providing solutions to a variety of needs related to a healthy lifestyle.


Over the years, the Company's managers and employees have maintained a close relationship and extensive activity with its business partners in Israel and abroad, among them, top global manufacturers/companies.


All Company departments must, as top priority, strictly adhere to stringent quality standards and comply with the laws and regulations of the State of Israel. Consequently, Meditrend has received Quality Management Standard ISO 9001:2015 accreditation.The standard defines a quality management system focusing on client's satisfaction and the system's efficiency.

Meditrend Health is in your hands

Avi Uval | CEO

Avi has been CEO of Meditrend since 2004 and at the same time manages its subsidiaries, Nano Food and Smart Care. In addition, Avi serves as Chairman of the OTC Organization (Over-the-Counter Medicines) at the Ministry of Industry, Trade and Labor, and promotes OTC marketing in Israel. Avi holds a B.A. in Economics and Business Administration from the Hebrew University of Jerusalem, and an MBA from the Tel Aviv University's Kellogg-Recanati Program as well as from Northwestern University in the United States.

Ella is responsible for managing the Finance Department, which includes accounting, budget management and budgetary control. Ella holds a B.A.

in Accounting and Auditing, from the University of Ben Gurion, Beersheba.

Ella Alon | CFO

Meital Driter | Business Development Manager

Meital is responsible for managing Meditrend's business development. Meital has 14 years of experience in the field of economic consulting, specializing in project management, business development and M&A transactions. Meital has a BA in Economics from Tel Aviv University and a MA in Law from Bar-Ilan University.

Amit Koren | Purchasing and Development Manager

Amit is responsible for managing Meditrend’s procurement, development and quality requirements. In her last position, Amit managed the fields of procurement and business development at Harduf (a subsidiary of Tnuva). Amit holds a B.A. in Biology from the Technion, Haifa and an MBA specializing in Finance  and Organizational Development from Ruppin College.

Liat Ben Ezra | VP Trade and Sales

Liat manages Meditrends's trade and sales, including the management of Meditrend's marketing professionals, sales staff and sales promoters, whose target is to introduce the Company's products into every home. Liat is also responsible for the successful management of the interrelationship between these segments. Liat holds a B.A. in Economics and Management from the Open University.

Guy Uval | Director of Sports Nutrition

Guy manages the marketing of Meditrend's leading sports nutrition brands. Guy has an encompassing view of the brands under his responsibility, and is involved in every aspect, from regulation to logistics, marketing and sales. Guy holds a B.A. in Computer Science from Tel Hai College.