About
Us
Since 1988, Meditrend markets a wide range of innovative and leading products, providing solutions to a variety of needs related to a healthy lifestyle.
Over the years, the Company's managers and employees have maintained a close relationship and extensive activity with its business partners in Israel and abroad, among them, top global manufacturers/companies.
All Company departments must, as top priority, strictly adhere to stringent quality standards and comply with the laws and regulations of the State of Israel. Consequently, Meditrend has received Quality Management Standard ISO 9001:2015 accreditation.The standard defines a quality management system focusing on client's satisfaction and the system's efficiency.
Meditrend – Health is in your hands
Avi Uval | Chairman and Founder
In his current position starting in 2020.
In addition, Avi currently serves as Meditrend's Business Development Manager and is responsible for the company's growth engines.
Avi serves as the chairman of Telem, the Israeli self-medication industry association, and promotes the OTC field.
In previous years, Avi served as the owner and CEO of Meditrend and its subsidiaries.
Avi holds a bachelor's degree in economics and business administration from the University of Jerusalem and a master's degree in business administration from the Kellogg-Recanati program from Tel Aviv University.
Michal Eytan | CEO
In her current position at Meditrend starting in 2020.
Michal has 20 years of experience in FMCG products.
Before joining Meditrend Michal served in a number of positions, including Altman VP of Marketing, Tadiran VP of Marketing, and Marketing Director of Strauss Dairies and Strauss Fresh Foods.
Michal holds an MSc from the University and an MBA from the Recanati Business School - Tel Aviv University.
Ella Alon | VP Finance and Logistics
In her current position at Meditrend starting in 2016.
Ella is responsible for the financial system, financial activities, management of the finance team, and bookkeeping. In addition, Ella is responsible for managing the company's logistics system and distribution systems.
In previous years, Ella served as an accountant at KPMG Somekh Chaikin.
Ella holds a bachelor's degree in accounting (CPA) and economics from Ben Gurion University.
Meital Driter | VP Regulation Quality and Projects
In her current position at Meditrend starting in 2019.
Meital is responsible for Meditrend's Regulation and Quality unit, which includes managing operations with the Ministry of Health and with factories and suppliers in Israel and abroad in the field of regulation, as well as managing the company's quality system.
In previous years, Meital served as the company's director of business development.
Meital has 14 years of experience in the field of economic consulting and holds a bachelor's degree in economics from Tel Aviv University and a master's degree in law from Bar Ilan University.
Liat Ben Ezra | VP Trade
In her current position at Meditrend starting in 2010.
Liat is responsible for Meditrend's trade which includes distributor relations management, trading activities with retailers, and management of the company's PL activity.
In previous years, Liat held a number of positions in the company, including managing field teams, and managing the sales marketing system.
Liat holds a bachelor's degree in economics and management from the Open University.